Heinz

For this fun and dangerously catchy Heinz Jingle, my role was to adapt and collaborate closely with the reviewer to brainstorm several ideas that fit the melody and beat sequence. At the start of the transcreation process, the protagonist wanted to be tall like her aunt Betty, but afters several rounds of feedback with the end client, we adapted the rhyme to their vision, so she ends up wanting to be tall like a yetti.