Transcreation & Localization for Latin America

Wish

WISH

Original Version (English)

Adapted Version (Spanish)

As the reviewer for adapting several Wish jingles into Spanish, I faced a unique challenge:

Initially, the client granted us creative freedom to change some of the products shown in the ads to find Spanish equivalents that would fit the rhythm and beat stress. After discussintg the project further, we were asked to translate the shown products literally so they would align with the existing films.

To meet this new requirement, I reworked the lyrics to ensure they matched the visuals while maintaining the rhythm and beat sequence of the original jingle. Despite the tight deadline, I successfully sent scratch tracks to the transcreation agency so they could relay the melody and ensure a smooth adaptation.