Toyota

Original Version (English)

Adapted Version (Spanish)

As the cultural strategist responsible for analyzing script development assets for the Argentine market, I focused on identifying elements that might not resonate well with the local audience. For the Upstream video, we recommended avoiding using solid green or blue clothing, as these colors could have been associated with Toyota endorsing either the pro-choice or pro-life movements, which were prominent during the heated abortion law debate before its passing in 2020.